Press release

Vasaloppet kicks off the new competition Visma Nordic Trophy

As title sponsor of Visma Ski Classics, Visma has recently introduced Visma Nordic Trophy - a new competition in the long distance championship. The competition includes the five final events of the season, starting with Vasaloppet Sunday 5th of March.

As title sponsor of Visma Ski Classics, Visma has recently introduced Visma Nordic Trophy - a new competition in the long-distance championship. The competition includes the five final events of the season, starting with Vasaloppet Sunday 5th of March.

Visma Nordic Trophy takes place in the Nordic countries and includes the ski races Vasaloppet, Birkebeinerrennet, Årefjällsloppet, Reistadløpet and Ylläs-Levi.

- Cross-country skiing speaks to Visma’s Nordic identity, and it is one of the most popular winter sports in our region. We believe Visma Nordic Trophy can create positive experiences between our brand, the skiers and the teams. The competition can also provide extra strength and excitement to the Visma Ski Classics season VII tour, says Øystein Moan, CEO Visma.

Prize money to winners

Visma Nordic Trophy standings depend on the amount of "yellow bib" Champion points collected through the five Nordic events. The top three male and female skiers with the highest points after the final race Ylläs-Levi will be awarded. Visma will hand out prize money of 35.000 Euro.

- Visma Ski Classics is among the toughest challenges within organized skiing. To win Visma Nordic Trophy requires strength, teamwork, and character, and the ability to endure adversity and rough environments. These are all virtues and values we/Visma identify with, says Øystein Moan, CEO Visma.

The commencement is Vasaloppet

Vasaloppet is the first event in Visma Nordic Trophy, taking place in Sweden 5th of March. The 90 km event starts in Berga in Sälen and ends in Mora. Vasaloppet is considered to be the world’s oldest and longest ski race.

For more information, please contact:

Øystein Moan, CEO Visma, + 47 920 80 000

Visma Nordic Trophy events
Vasaloppet, Sweden, 05.03.2017, 90 km
Birkebeinerrennet, Norway, 18.03.2017, 54 km
Årefjällsloppet, Sweden, 25.03.2017, 55 km
Reistadløpet, Norway, 01.04.2017, 50 km
Ylläs-Levi, Finland, 08.04.2017, 60 km

Prize money distribution
1st place female: 10.000 EUR
2nd place female: 5.000 EUR
3rd place female: 2.500 EUR

1st place male: 10.000 EUR
2nd place male: 5.000 EUR
3rd place male: 2.500 EUR

About Visma Ski Classics
Visma Ski Classics is the long-distance ski championship. This season it consists of 13 of the world’s most prestigious and traditional ski events, like Marcialonga in Italy, Vasaloppet in Sweden and Birkebeinerrennet in Norway. 28 pro teams and 50.000 amateur skiers are competing in the same races. The events are televised in more than 70 countries around the world with more than 20 million viewers. Visma Ski Classics is operated by Ski Classics AB owned by Vasaloppet, Birken and W Sportsmedia.

Contact

Lage Bøhren

Lage Bøhren

Director of Communications

Visma

+47 921 57 801

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