Team Visma | Lease a Bike

Proud first title sponsor of Team Visma | Lease a Bike

We are thrilled for the next chapter sponsoring the world’s best cycling team.

We keep the wheels turning.

We are so excited to build on our joint success of the last five years, now as first title sponsor of Team Visma | Lease a Bike from 1 January, 2024. The team is among the world’s best and has an impressive list of achievements, including numerous cycling victories and championships. 

Visma and Team Visma | Lease a Bike share the same intrinsic drive – not just to succeed, but to inspire others to perform their best. At Visma, we do this by providing mission-critical business software to millions of customers in Europe and Latin America. People’s work lives are greatly simplified, allowing them to focus on what matters most.

Team Visma | Lease a Bike uses our software for exactly this purpose – taking care of key business functions such as accounting and financial processes, data analysis, HR operations, and contract signing. We also provide the team with an AI-based solution for nutrition prediction, ensuring the riders get the sustenance they need to perform at the highest level. This is how we help the best to be the best.

Our sponsorship is a great source of pride among our employees, promoting an active lifestyle, inspiring a can-do attitude, and encouraging teamwork. It also helps us build brand awareness and engagement, in both new and existing markets. As first title sponsor of Team Visma | Lease a Bike, we’re so excited for our next chapter.

Origin story

The world's best cycling team, 5 years in the making

How it all started

The team in numbers in 2024

 

Nutrition and AI

Creating software that simplifies complex processes is what we do best. So it was a natural step for us to team up with Team Jumbo-Visma to see how we could work together to optimise their performance.

Through AI and machine learning, we’ve increased the accuracy of nutrition predictions from 52% to 82% – saving coaches time and helping riders compete at the highest levels.

Top articles on our sponsorship

Behind the scenes

Explore exclusive team content from the last few years

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