Press release

Visma receives 2020 Confirmit ACE Award for achievement in customer excellence

Visma, leading European software provider, has been awarded a 2020 Confirmit ACE Award for delivering an outstanding Voice of the Customer programme to customers of its recruitment product, Visma EasyCruit.

Visma, a leading European software provider, has been awarded a 2020 Confirmit ACE Award for delivering an outstanding Voice of the Customer programme to customers of its recruitment product, Visma EasyCruit. Visma received the award with the distinction of “Judges’ Choice”, a category reserved for companies demonstrating the strongest commitment to building better products and services for their customers.

The Voice of the Customer award category recognises the companies that have developed a strategic approach to listening to customers and are using that voice to drive change and bring more value into their organisations.

For the 15th year, Confirmit’s ACE Awards honour companies’ dedication and tangible business improvements related to their customer success efforts. As a recipient of a Confirmit ACE Award, Visma has continually evolved its programme to make smarter decisions and faster actions, leading to better business outcomes.

Visma has earned the Confirmit ACE Award based on the following initiatives:

  • Implemented customer metrics such as the Net Promoter System (NPS) in several touchpoints across the customer journey
  • Broadened the use of quantitative and qualitative feedback collection methods such as health checks and exit surveys
  • Developed enhanced processes to collect and analyse customer feedback, share insights with relevant stakeholders, and monitor results and business impact
  • Aligned to customer needs based on feedback across the customer journey
  • Kept customers informed through periodic video interviews from product experts

“We are excited to accept this 2020 Confirmit ACE Award, a symbol of our joined efforts to build a truly customer-driven organisation,” said Berit Braut, Director of Customer Experience at Visma. “This achievement would not have been possible without a customer-driven culture shared by Visma’s dedicated teams and executed across our processes. Working in a customer-driven way is truly a win-win strategy, both for customers who get the best value of what we deliver, and for Visma to improve the quality and efficiency to drive business results.”

“We’re honoured to present Visma with a 2020 Confirmit ACE Award and recognize their well-deserved accomplishment,” said Kyle Ferguson, CEO of Confirmit. “We have witnessed Visma’s persistent drive to improve experiences and create long-lasting relationships. Customer experience is a critical component of business success and Visma’s exemplary program demonstrates their ability to consistently move the benchmark higher.”

For more information, please contact:
Berit Braut, Director of Customer Experience at Visma
[email protected]

About Confirmit ACE Awards

The ACE (Achievement in Customer Excellence) Awards program was established in 2005 to recognise outstanding achievement in customer excellence. Receiving a Confirmit ACE Award is a distinct honour that demonstrates both rigorous application of customer experience processes and outstanding performance as measured by those processes. All Confirmit customers are eligible for Confirmit ACE Awards for their company, business units, or segments of a business. To be eligible for a 2020 Confirmit ACE Award, organisations must have conducted one or more Voice of the Customer surveys between January 1 and December 31, 2019. Qualifying performance is determined by a combination of customer satisfaction mean scores and top-box rating percentages maintained during at least a 6-month period during the eligibility period. For more information on awards criteria, visit

About Visma

Visma offers software and services that simplify and digitalise core business processes in the private and public sector. The Visma group operates across the entire Nordic region along with Benelux, Central and Eastern Europe, and Latin America. With more than 11,000 employees, nearly 1,000,000 customer contracts and net revenue of €1.5 billion in 2019, Visma is one of Europe’s leading software companies. Visit

About Visma EasyCruit

Visma EasyCruit simplifies and optimises the recruitment process, shortening time-to-hire thanks to simplified workflows, job ad templates, automated email responses, and bulk processing of candidates. Through EasyCruit, you can also customise application questions and scores to rank candidates, as well as integrate with third-party test providers. Visit

About Confirmit

Confirmit is the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions. The company has offices in Oslo (headquarters), Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, and Tokyo.

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Standards Institution, Cross-Tab, GfK, GlaxoSmithKline, GMO Research, KeepFactor, Nielsen, Research Now, RS Components, QRS, SSI, and Swisscom. Visit for more information.


Lage Bøhren

Lage Bøhren

Director of Communications


+47 921 57 801

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