What do we use usage data for?
Usage data is only used for the following purpses:
Software and user experience improvement
We may use usage data for making improvements to our products and user experience. For example, we may monitor the number of invoices going through the systems, system response times and silmar in order to ensure that the systems are fast and responsive. We may also analyse whether or not customers use certain functionality, such as OCR (optical character recognition, for electronically interpreting e.g. invioces) or webshop activiation, in order to evaluate which features or functionality the market uses.
This does typically not involve any personal data, and we do not track what individual named users do in our systems for this purpose.
Sometimes, user may be invited to participate in user experience tests, for example to test a new version. This will be informed about separately in each case.
We will also use data to provide certain functionality, like fetching support tickets for the user, allow personal preferences in the application, for instance by remembering the placement of an in-app support panel or languange preference.
Marketing and displaying relevant information
We may use usage data for marketing complimentary or value-adding products to the customer. For example, if the customer is using Visma.net Expense, we may market the Expense mobile app to the customer's users. We may also use usage data to prevent marketing the mobile app to customers that already using it.
We may also use usage data to provide the customer with relevant market updates and information, such as providing information about new regulations for expense- claims.
Security and related purposes
Security is very important, particularly for online products and services. We may use usage data to protect and improve the security of our software, services, infrastrucutre and data, and those of our customers.
We use usage data in a variety of ways in order to do this. We may monitor and log things like user password resets, login- attempts, IP- addresses and certain system actions or requests, such as related to payments and the sending out of invoices. If we discover suspicious behaviour or activites, we may use the data to prevent, investigate, notify and secure evidence, both for us and our customers.
This can be for instance in cases of intrusion, fraud or phishing.
Statistics and research
We may use aggregated data for various statistical and research purposes, such as:
- Traffic flows, for example to identify peak times for logins, invoicing etc
- Product usage, for example module activiations, intregrations, use of certain payment formats etc
- Market figures, such as how many payslips are processed in a certain country, product or market segment.
Statistical and research data is typically aggregated and will not contain any personal data. This means that we may see how many payslips that are made using our systems, but not their content or who they belong to.
When you are using our software, we have certain rights and duties to ensure that the use is in accordance with the contract between us and your employer, or whoever gave you access to the system (your accounting office for example).
We will use usage data to activate, authenticate and authorise your account. This can be for instance checking your user credentials to determine which modules you have access to, or if you are a primary contact, we can log when you accepted the Terms of Service.
Development and testing
Developing modern cloud software is very dependent on data, both in terms of quantity and quality. The best data to use, is "real" data, which means production data rather than artifically generated data.
We may occasionally copy certain data from customer instances in order to do specific tests and development, such as testing a product migration to a new hosting provider, or to test whether a new or updated integration or functionality works with real data, such as a new payment access point provider, or to train a model to recognise certain invoice formats.
This is always subject to strict safeguards, both organisational and technical. This data is never used for marketing purposes.