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Without our customers, where would we be? Meet Roger Karlsson, Product Marketing Manager

Meet Roger Karlsson, Product Marketing Manager from Sweden, one of the many people shaping the future at Visma. Guided by curiosity and driven by change, Roger finds inspiration in movement – both at work and at sea. His story is about how flexibility and innovation go hand in hand to create meaningful impact for Visma’s customers and people alike.

Article

Without our customers, where would we be? Meet Roger Karlsson, Product Marketing Manager

Meet Roger Karlsson, Product Marketing Manager from Sweden, one of the many people shaping the future at Visma. Guided by curiosity and driven by change, Roger finds inspiration in movement – both at work and at sea. His story is about how flexibility and innovation go hand in hand to create meaningful impact for Visma’s customers and people alike.

Article

Without our customers, where would we be? Meet Roger Karlsson, Product Marketing Manager

Meet Roger Karlsson, Product Marketing Manager from Sweden, one of the many people shaping the future at Visma. Guided by curiosity and driven by change, Roger finds inspiration in movement – both at work and at sea. His story is about how flexibility and innovation go hand in hand to create meaningful impact for Visma’s customers and people alike.

Life at Visma

Article

Without our customers, where would we be? Meet Roger Karlsson, Product Marketing Manager

Meet Roger Karlsson, Product Marketing Manager from Sweden, one of the many people shaping the future at Visma. Guided by curiosity and driven by change, Roger finds inspiration in movement – both at work and at sea. His story is about how flexibility and innovation go hand in hand to create meaningful impact for Visma’s customers and people alike.

Life at Visma

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Whether it’s feeling the autumn breeze or admiring the stillness of summer waters, Roger draws inspiration from nature’s constant motion and channels it into how he connects with people. Change is continuous, and embracing it is what shapes our work and impacts our daily lives.

Without our customers, where would we be?

For Roger Karlsson, this question defines his work and purpose. In his role at Visma Software Nordic, he translates the value of cloud ERP solutions for complex business processes into clear, compelling stories that resonate with Visma’s customers. Everything he does starts with understanding the people who use them.

“We actually work with the stuff going on out here, right now. Out there, real life is happening — and we work for the people living it.”

Roger believes that getting to know customers, understanding what drives them, and building that insight into every product is what makes Visma’s work meaningful. It’s about helping people move forward, one solution at a time.

Explore Visma Software Nordic solutions to see how our technology helps businesses work smarter, faster, and more securely.

Finding energy in movement

Nothing ever stands still – and Roger wouldn’t have it any other way.

“Everything is in motion, and that inspires me and gives me energy.”

At Visma, change isn’t something to resist – it’s something to embrace. For Roger, this mindset fuels creativity and progress. He’s always thinking about what’s next and how to make things better and more effective.

The freedom to reset

Visma’s flexible way of working allows Roger to find balance and perspective in his day-to-day life.

“To be able to leave a digital meeting, put on something more comfortable, and head out to sea – when I come back to my computer, it’s like a reset.”

The sea has become his space for reflection. It’s unpredictable and ever-changing – calm one moment and stormy the next. That variation, Roger says, is what makes it so wonderful. It mirrors the way he approaches both life and work: adaptable, open, and always learning.

Embracing change together

“When you look to the future, you can never know what’s coming next. But that’s incredibly exciting – and Visma encourages continuous change. That suits me very well.”

For Roger, this is what makes Visma special: a culture that doesn’t just keep up with change, but leads it. Flexibility, curiosity, and courage to evolve – these are the values that shape not only his work but also Visma’s future.


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Curious about life at Visma? Discover our people and culture at visma.com/careers.

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