[{"vendor":"Hubspot Ireland Ltd","location":"EU/EEA","country":null,"categoriesOfPersonalData":["Personal Data"],"description":"<p>Customer Relation mgt</p>","purpose":"<p>Marketing</p>","vismaRoles":["Data Controller"]},{"vendor":"Hotjar","location":"EU/EEA","country":null,"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"<p>Follow user behavior on the website</p>","vismaRoles":["Data Controller"]},{"vendor":"MessageBird","location":"EU/EEA","country":null,"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"<p>SMS recovery option for our 2FA implementation</p>","vismaRoles":["Data Controller"]},{"vendor":"Google Ads (Google LLC)","location":"Country with adequacy decision","country":"United States","categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Measuring ad conversion","vismaRoles":["Data Controller"]},{"vendor":"Daisycon B.V.","location":"EU/EEA","country":null,"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Affiliate marketing","vismaRoles":["Data Controller"]},{"vendor":"Google Analytics (Google LLC)","location":"Country with adequacy decision","country":"United States","categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Usage statistics","vismaRoles":["Data Controller"]},{"vendor":"Klippa App B.V.","location":"EU/EEA","country":null,"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Document scanning / OCR","vismaRoles":["Data Processor"]},{"vendor":"Datadog, Inc.","location":"EU/EEA","country":null,"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"<p>Logging & monitoring</p><p>Logs contain IP addresses</p>","vismaRoles":["Data Controller"]},{"vendor":"Trengo B.V.","location":"EU/EEA","country":null,"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"<p>Customer support</p>","vismaRoles":["Data Processor"]},{"vendor":"Postbode B.V.","location":"EU/EEA","country":null,"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Mail processing","vismaRoles":["Data Processor"]},{"vendor":"Google Tag Manager (google LLC)","location":"Country with adequacy decision","country":"United States","categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Third party tag management","vismaRoles":["Data Controller"]},{"vendor":"Conversed.ai","location":"EU/EEA","country":null,"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"<p>AI driven chat bot for customer support</p>","vismaRoles":["Data Processor"]}]