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BuchhaltungsButler: how scaling works best when you don’t do it alone

Building a successful product is never just about the idea. It’s about timing, trust, technology- and the ability to grow without losing focus on what truly matters.

Article

BuchhaltungsButler: how scaling works best when you don’t do it alone

Building a successful product is never just about the idea. It’s about timing, trust, technology- and the ability to grow without losing focus on what truly matters.

Article

BuchhaltungsButler: how scaling works best when you don’t do it alone

Building a successful product is never just about the idea. It’s about timing, trust, technology- and the ability to grow without losing focus on what truly matters.

Business insights

Article

BuchhaltungsButler: how scaling works best when you don’t do it alone

Building a successful product is never just about the idea. It’s about timing, trust, technology- and the ability to grow without losing focus on what truly matters.

Business insights

The story of BuchhaltungsButler is a clear example of how a strong product, paired with the right ecosystem, can scale sustainably in one of Europe’s most demanding markets.

What started as a solution to simplify accounting for small businesses has grown into a leading player in the German market. And at the heart of this journey lies a simple but powerful insight: growth works better when you don’t do it alone.

Building for a complex market

Germany is known for its regulatory complexity, especially in accounting and finance. Any product entering this space must be precise, compliant, and trustworthy from day one. For BuchhaltungsButler, market readiness wasn’t just a milestone—it was a continuous process.

From the early stages, the focus was on deeply understanding the needs of entrepreneurs, freelancers, and small businesses navigating an increasingly complex financial landscape.

“The German market doesn’t forgive shortcuts,” says Maxin Schneider. “You need to be very close to your customers and regulations at the same time. That’s what shaped how we built the product from the very beginning.”

The goal wasn’t simply to digitise accounting, but to rethink how it works altogether: simpler, more transparent, and built for scale.

The Visma ecosystem - scaling a product, not just a company

Growth often comes with pressure: more customers, more complexity, more expectations. BuchhaltungsButler’s scaling journey shows that sustainable growth isn’t about moving faster at all costs - it’s about scaling the right things.

As the product evolved, so did the organisation behind it. Processes were professionalised, teams expanded, and leadership responsibilities shifted. Yet the long-term vision remained clear.

“Scaling isn’t just about adding people or features,” Maxin explains. “It’s about building structures that allow the product and the team to grow without losing focus.”

Being part of Visma, a broader ecosystem, proved essential. Instead of solving every challenge in isolation, the team benefited from shared experiences with other Visma companies, best practices, and trusted sparring partners, accelerating growth while reducing risk.

In a recent episode of Voice of Visma, Maxin shares how being part of Visma opens up a large pool of knowledge and experiences that are actively shared, and has helped her grow as a leader and entrepreneur.

Watch the full episode here

Technology as a growth enabler

Technology has always played a central role at BuchhaltungsButler, but never for its own sake. Every innovation was driven by customer impact.

Automation reduced repetitive tasks, improved accuracy, and gave customers more time to focus on their businesses. For teams, it created space for innovation rather than maintenance.

“Technology should make life easier,” says Maxin. “If it doesn’t simplify things for customers, it’s probably not the right solution.”

A scalable, cloud-based architecture made it possible to grow without compromising reliability—an essential requirement in the accounting field.

The growing role of AI in accounting

AI is rapidly transforming accounting, shifting it from a reactive discipline to a proactive one. Intelligent categorisation, anomaly detection, and predictive insights are redefining how businesses interact with their financial data.

At BuchhaltungsButler, AI is used to enhance, not replace, human expertise. The result is better insights, faster decisions, and a stronger advisory role for both software and accountants.

“AI allows us to move from documenting the past to supporting better decisions for the future,” Maxin notes. “That’s a fundamental change for accounting.”

This shift positions accounting software as a strategic partner, not just a compliance tool.

Leadership, trust, and shared growth

As the company scaled, leadership evolved too. Less hierarchy, more ownership. Less control, more trust.

Being part of Visma, a network where challenges and learnings are openly shared, reinforced this approach, and growth became collective rather than individual.

“You grow faster when you can learn from others who’ve already been there,” Maxin says. “That exchange of knowledge makes a huge difference - especially when scaling in a complex market.”


Explore how Visma partners with ambitious companies on their growth journey -https://www.visma.com/company/become-a-visma-company

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