Article
Scaling e-conomic into a leading accounting platform in Denmark
19/1/2026
min read
Business insights
Article
Scaling e-conomic into a leading accounting platform in Denmark
Business insights
January 19, 2026

Article
Scaling e-conomic into a leading accounting platform in Denmark
Article
Scaling e-conomic into a leading accounting platform in Denmark
Business insights
January 19, 2026
Article
Scaling e-conomic into a leading accounting platform in Denmark

A superhero culture
“Not a single entrepreneur starts their dream thinking about bookkeeping. They are excited to see their company grow. Our role is to handle the underlying tasks so they can focus on what they are truly passionate about,” says Karina Wellendorph, Managing Director of e-conomic.
Behind e-conomic are nearly 500 employees across Copenhagen, Aarhus, Romania and Portugal, with the Danish headquarters in Copenhagen as the main hub. Wellendorph describes them as “accounting superheroes” – a symbol of the company culture: proactive, curious and genuinely driven to help customers.
“Our greatest strength is that we really listen to what’s difficult for our customers, and we take pride in finding solutions. That’s what truly makes us superheroes,” she says with a smile.
Simplifying the complex
“The reality for CFOs and finance teams is very different today. It’s no longer just about getting the numbers right. They need to spot trends, react quickly, and translate data into decisions. They need systems that simplify the complex and provide real-time insight,” says Wellendorph.
With new features like Payroll and Company Card, e-conomic takes another step towards becoming a comprehensive business platform that connects all aspects of SMBs’ finances, freeing business owners to focus on growth and strategic decision-making.
“Regulations have created a clear need for digital solutions that are safe and effective. For our customers, it means they can stay compliant without extra hassle, while gaining better oversight and more time for growth,” explains Wellendorph.
“We constantly ask ourselves how we can connect more elements so our platform makes life easier for our customers. AI and automation help us make tasks that were once complex and time-consuming faster and simpler,” she adds.
Being part of something bigger
e-conomic has experienced remarkable growth in recent years and is now Denmark’s leading accounting platform towards SMBs. But its success is not just about a strong product. It’s also about being part of something bigger.
Being part of Visma’s ecosystem of more than 170 software companies – that share technology, knowledge and experience across markets – has strengthened e-conomic’s ability to innovate, invest in technology and scale its solutions for SMBs.
“Visma gives us the trust and tools to run our business while also providing the strength to invest in innovation and technology. It’s a combination that really works,” says Wellendorph.
For Visma, this is exactly how growth should happen: through local, entrepreneurial companies that understand their customers, supported by the strong capabilities of a global network.
Looking ahead
For Karina Wellendorph and the e-conomic team, the next chapter is about making the platform even more integrated and intelligent, continuing to help businesses grow efficiently.
“By simplifying finance for our customers, we free up energy for them to focus on their core business – whether they run a craft company, a consulting firm, or a tech startup. That’s really the core idea behind Visma and e-conomic,” Wellendorph concludes.
Facts about Visma e-conomic
- Founded: 2001, Copenhagen
- Part of: Visma Group since 2015
- What: Cloud-based accounting and financial platform for SMBs
- Mission: Make finance simpler, more connected and less time-consuming for business owners
- Customers: Over 260,000 companies
- Growth: +78,000 new signups in 2025
- Employees: 481
- Nationalities: 38
- Focus: Automation, integrations, compliance with digital recordkeeping laws, collaboration between business owners, accountants, and advisors
About the episode
Growth,accounting platform
Voice of Visma
Welcome to the Voice of Visma podcast, where we sit down with the business builders, entrepreneurs, and innovators across Visma, sharing their perspectives on how they scale companies, reshape industries, and create real customer value across markets.


















































































































































































































