Lise Mentzoni argues that the first step into AI is about hiring the right people to challenge the status quo and ensure technology solves real customer problems.

Joris Dresselaers, business area director, on what is really changing in Belgian accounting and why it is moving faster than most people think.

Stop the AI revolution and start with the friction: the biggest mistake is asking "What can AI do?" instead of "Where is our company still operating too manually or too slowly?" Wilson Guo, VP RevOps, Data & AI at Teamleader, advocates for a pragmatic approach: focus on solving process bottlenecks, as the real win is in synthesis (turning chaos into a structured first draft) and not 100% automation.

For Joakim Tauren, CISO for Visma’s business segment, security is a growth engine. By joining Visma, founders get access to world-class experts and high-end tools that turn security into an unfair advantage.

Are you fighting the rapid evolution of the market and AI alone? You don't have to be. Discover how Amanda Lundius, Director of Product Discovery, leverages Visma's strategy to transform product teams. Learn how companies, like Penneo, cut their idea-to-prototype lead time by a factor of ten within three months of joining.

Christian, CPO at e-conomic, on how AI is transforming accounting from manual data entry into actionable insights. Learn how autonomous agents and AI assistants are liberating expertise while keeping humans in the loop.

That was the opening question at AO Shapers in Ghent last week - a gathering of around 60 marketing leaders from across the Visma network in Europe, all working closely with accounting offices.

“How difficult can it be?” That simple question sparked a company now serving 160,000 customers. Hege Oustad, Managing Director of Tripletex, shares the real story behind: what worked, what didn’t, and what scaling actually feels like behind the scenes.

When Enrico Mattiazzi, CEO and Co-Founder of Fiscozen, decided to tackle the Italian tax system, he combined high-speed automation with a human network of tax advisors

In the accounting sector, everything revolves around figures, automation, and efficiency. But for Joris Joppe, Managing Director of Visionplanner, the real key to sustainable growth is something else entirely: maintaining a human touch.

What does it actually look like to scale sustainability across hundreds of small and medium-sized companies without adding complexity or slowing them down?

To Rui Alves, Founder and CEO of InvoiceXpress, culture is defined by behavior rather than mission statements. Follow along as he talks about establishing the first SaaS company in Portugal, and why joining Visma in 2024 has provided the ultimate platform to scale this human-centric model.