Growth inside a software portfolio rarely comes from one company acting alone. More often, it starts when one company becomes easier to connect with, easier to trust, and easier to build around.

In Chile, Laudus is becoming a strong example of that dynamic.

As a cloud ERP built for SMEs and AOs, Laudus operates at the core of business operations, including finance, inventory, invoicing, and compliance. Being part of Visma allows Laudus to combine strong local execution with the backing of a global SaaS powerhouse.

In Chile, this ecosystem advantage becomes tangible through close collaboration with Rindegastos, Talana, Rex and Comunidad Feliz.

1. Commercial networking & cross-selling

Sales teams across the Chilean portfolio actively collaborate. When Rindegastos engages finance leaders around expense management, Talana works with HR modernization, or Rex strengthens payroll and people management processes, Laudus is naturally positioned as the ERP backbone that integrates financial and operational data.

This creates highly qualified cross-sell opportunities and supports integrated commercial proposals that position the offer as a coherent ecosystem solution rather than a series of standalone product pitches.

As Juan Pablo Quintana, Managing Director of Laudus, explains:

“Being part of Visma allows us to enter customer conversations through an ecosystem that already has trust, context and relevance. Laudus can then show how ERP connects those processes and helps customers run the business in a more integrated way.”

2. Native integrations that drive stickiness

The integrations between Laudus and other Visma companies in Chile are native — designed to work seamlessly from day one. This allows customers to connect expense management, payroll, HR, and ERP processes without friction or complex third-party connectors.

For SMEs, this means operational clarity and real-time visibility across functions. For Laudus, it strengthens product stickiness, increases lifetime value, and supports scalable growth.

“Integrations are not just a technical feature for us — they are a growth lever. When our ERP connects natively with other Visma companies, customers experience a complete platform, not fragmented tools,” adds Quintana.

‍3. Shared market presence & ecosystem visibility

The synergy goes beyond product and sales. Laudus actively participates alongside Rindegastos, Talana, and Rex in industry events, customer seminars, webinars, and joint initiatives.

This unified presence strengthens the perception of a connected SaaS ecosystem, combining depth, specialisation, and scalability within a shared framework.

By showing up together in the market, the Chilean portfolio amplifies visibility, accelerates pipeline creation, and strengthens credibility with mid-sized companies evaluating long-term technology partners.

4. The support of a strong group

Operating under Visma’s umbrella reinforces Laudus’ positioning in mission-critical processes such as accounting and payroll. The group’s focus on compliance, security, governance, and scalable SaaS capabilities strengthens customer trust

Beyond added credibility, Laudus benefits from the strategic and operational support of the wider Visma group, including shared best practice, governance standards, technical expertise, and a long-term approach to growth.

For Chilean companies navigating regulatory complexity and digital transformation, this backing reduces perceived risk and supports confident decision-making.

As a result, Laudus’ pipeline is not built solely through direct demand generation. It is fueled by:

• Ecosystem referrals
• Native integrations that increase deal size
• Joint go-to-market initiatives
• Shared participation in industry events
• Cross-portfolio collaboration
• Group-level credibility and support

This ecosystem-driven model creates a more resilient, higher-quality pipeline, built on complementary value creation rather than isolated transactions.

In short, Laudus leverages Visma not simply as an owner, but as a genuine platform for growth. In Chile, the portfolio operates as a connected SaaS community shaped by strong local knowledge, with native integrations, deliberate collaboration, and revenue expansion driven by trust and shared ambition.

‍