Podcast
Voice of Visma Ep 25: Scaling e-conomic: 270,000 customers without breaking what works
Business insights
March 25, 2026
In this episode of Voice of Visma, we sit down with Karina Wellendorph, Managing Director of e-conomic—Denmark’s leading accounting platform with 270,000+ customers.Karina’s journey isn’t a typical founder story, but that’s exactly what makes it powerful. From experiencing the company pre-acquisition to leading it through its next phase of growth within Visma, she offers a rare inside look at what it takes to scale, integrate, and still move fast.

Podcast
Voice of Visma Ep 25: Scaling e-conomic: 270,000 customers without breaking what works
Podcast
Voice of Visma Ep 25: Scaling e-conomic: 270,000 customers without breaking what works
In this episode of Voice of Visma, we sit down with Karina Wellendorph, Managing Director of e-conomic—Denmark’s leading accounting platform with 270,000+ customers.Karina’s journey isn’t a typical founder story, but that’s exactly what makes it powerful. From experiencing the company pre-acquisition to leading it through its next phase of growth within Visma, she offers a rare inside look at what it takes to scale, integrate, and still move fast.
Business insights
March 25, 2026
Duration:
Podcast
Voice of Visma Ep 25: Scaling e-conomic: 270,000 customers without breaking what works
In this episode of Voice of Visma, we sit down with Karina Wellendorph, Managing Director of e-conomic—Denmark’s leading accounting platform with 270,000+ customers.Karina’s journey isn’t a typical founder story, but that’s exactly what makes it powerful. From experiencing the company pre-acquisition to leading it through its next phase of growth within Visma, she offers a rare inside look at what it takes to scale, integrate, and still move fast.
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25/3/2026
min read
Business insights
In this episode of Voice of Visma, we sit down with Karina Wellendorph, Managing Director of e-conomic—Denmark’s leading accounting platform with 270,000+ customers.Karina’s journey isn’t a typical founder story, but that’s exactly what makes it powerful. From experiencing the company pre-acquisition to leading it through its next phase of growth within Visma, she offers a rare inside look at what it takes to scale, integrate, and still move fast.
About the episode
In this episode of Voice of Visma, we sit down with Karina Wellendorph, Managing Director of e-conomic—Denmark’s leading accounting platform with 270,000+ customers.Karina’s journey isn’t a typical founder story, but that’s exactly what makes it powerful. From experiencing the company pre-acquisition to leading it through its next phase of growth within Visma, she offers a rare inside look at what it takes to scale, integrate, and still move fast.
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Tags
SaaS,entrepreneurs,growth,businesssoftware
Voice of Visma
Welcome to the Voice of Visma podcast, where we sit down with the business builders, entrepreneurs, and innovators across Visma, sharing their perspectives on how they scale companies, reshape industries, and create real customer value across markets.
Published by
Tags
SaaS,entrepreneurs,growth,businesssoftware
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