Voice of Visma Ep 03: The human side of enterprise with Yvette Hoogewerf

How do you build one of the industry’s most loved accounting solutions for SMEs?

Why accounting is becoming a winner-takes-all market and how AI and automation are reshaping the profession.

Entrepreneurial leadership often grows through experience, and Maxin Schneider has seen that up close.

Why DEI isn't just a moral imperative—it’s a business necessity.

Discover how ESG goes far beyond the environment, encompassing people, governance, and the long-term resilience of business.

Between demographic changes, the rise in AI, and digitalisation, the public sector is at a pivotal moment.

What does inclusion truly mean at Visma – not just as values, but as everyday actions?

Honouring our responsibility goes well beyond the numbers – it starts with a shared purpose and values.

Serving the public sector goes way beyond software – it’s about shaping the future of society as a whole.

What does it mean to be a “firestarter” in business?

Our CEO, Merete, knows that great leadership takes more than just hard work – it takes vision.

What does it look like when an accounting software company delivers more than just great software?

Artificial intelligence is changing industries across the board, and accounting is no exception. But in such a highly specialised field, what does change actually look like?

Ari-Pekka is a serial entrepreneur who joined Visma when his company was acquired in 2010. He now leads the small business segment.

What’s it like stepping in as the Managing Director for a company in decline?

Take one look at their product, their customer reviews, or their workplace awards, and it’s clear why Fiscozen leads Italy’s tax tech scene.

When it comes to being an entrepreneur, the journey is as personal as it is unpredictable.

What did Visma look like in its early days? Are there any decisions our former CEO would have made differently?

Research shows that having engaged, happy employees is so important for building a great company culture and performing better financially.

It’s one thing to sponsor the world’s best cycling team; it’s a whole other thing to provide software and expertise that helps them do what they do best.

With over 700 applications across the Visma Group (and counting!), cybersecurity is make-or-break for us.

As a software company, our products are central to our business… but that’s only one part of the equation.

How does someone work their way up from Management Trainee to CFO by the age of 30? And balance fatherhood alongside it all?

We’re all-too familiar with the fears surrounding artificial intelligence. So today, Jacob and Johan are flipping the script.

These are the stories that shape us... and the reason Visma is unlike anywhere else.