Video
Founder Stories: Martin Thorborg
Business insights, Innovation and development
March 4, 2026
Meet Martin Thorborg, Founder and Managing Director of Denmark-based Dinero. Martin shares his journey of turning a lack of bookkeeping knowledge into a competitive advantage, why he chose a partnership with Visma over a traditional exit – and how he has successfully maintained growth and a unique company culture nine years after the acquisition.

Video
Founder Stories: Martin Thorborg
Video
Founder Stories: Martin Thorborg
Meet Martin Thorborg, Founder and Managing Director of Denmark-based Dinero. Martin shares his journey of turning a lack of bookkeeping knowledge into a competitive advantage, why he chose a partnership with Visma over a traditional exit – and how he has successfully maintained growth and a unique company culture nine years after the acquisition.
Business insights, Innovation and development
March 4, 2026
Duration: 02:22
Video
Founder Stories: Martin Thorborg
Meet Martin Thorborg, Founder and Managing Director of Denmark-based Dinero. Martin shares his journey of turning a lack of bookkeeping knowledge into a competitive advantage, why he chose a partnership with Visma over a traditional exit – and how he has successfully maintained growth and a unique company culture nine years after the acquisition.
<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1170276878?badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Founder Stories: Martin Thorborg, Dinero"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

4/3/2026
min read
Business insights, Innovation and development
Meet Martin Thorborg, Founder and Managing Director of Denmark-based Dinero. Martin shares his journey of turning a lack of bookkeeping knowledge into a competitive advantage, why he chose a partnership with Visma over a traditional exit – and how he has successfully maintained growth and a unique company culture nine years after the acquisition.
<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1170276878?badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Founder Stories: Martin Thorborg, Dinero"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>
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About the episode
Meet Martin Thorborg, Founder and Managing Director of Denmark-based Dinero. Martin shares his journey of turning a lack of bookkeeping knowledge into a competitive advantage, why he chose a partnership with Visma over a traditional exit – and how he has successfully maintained growth and a unique company culture nine years after the acquisition.
Published by
Tags
founders,business,Visma
Voice of Visma
Welcome to the Voice of Visma podcast, where we sit down with the business builders, entrepreneurs, and innovators across Visma, sharing their perspectives on how they scale companies, reshape industries, and create real customer value across markets.
Published by
Tags
founders,business,Visma
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